Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets These posters are designed as

These posters are designed as part of THE SWAP SHOW exhibition branded collaterals

What could be more oxpicious than some full fatt milk

Each copy was printed and hand-assembled in Singapore

Our inspiration came from our WFH days: trying hard to look design-y on Zoom

A T-shirt with all 3 illustrations in one made for this summer school

Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets These posters are designed asThis booklet forms the opening section of Brand Guide: Singapore Edition, originally clipped into the complete publication as its conceptual preface. It brings together founding reflections by Yah Leng Yu and Arthur Chin, alongside essays by Amit Vit and Justin Zhuang, framing the intent, context, and cultural moment in which the Brand Guide was produced. Produced as part of the original print run and separated only due to a surplus at printing, these